It starts with economic fundamentals. Economic fundamentals tell us if jobs are being created in a specific market. By knowing where GDP growth is, which begins with investment dollars invested by companies or government, there is a good chance that jobs will be created. As jobs are created, population growth increases in that geographical area which increases demand for rentals/housing. The increase in rental values increases building values. The same applies to commercial assets. New businesses migrate to those areas and existing business flourishing as a result of the increased demand.